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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 9
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Article

App users’ emotional reactions and festival satisfaction: the mediating role of situational involvement

Xi LiFaculty of International Tourism and Management, City University of Macau, Taipa, Macau, ChinaView further author information
,
Xinwei SuFaculty of International Tourism and Management, City University of Macau, Taipa, Macau, China;School of Tourism, Liming Vocational University, Quanzhou, Fujian, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0218-5910View further author information
ORCID Icon,
Xiaoping HuCollege of Economics and Management, Changshu Institute of Technology, Suzhou, Jiangsu, ChinaView further author information
&
Limei YaoSchool of Tourism, Liming Vocational University, Quanzhou, Fujian, ChinaView further author information
Pages 980-997 | Received 07 Jun 2019, Accepted 11 Oct 2019, Published online: 29 Oct 2019
 
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ABSTRACT

In the context of festivals, the proportion of mobile app users appears to be continuously rising. However, academia has not systematically researched festival-related apps. The few existing studies have primarily adopted the technology acceptance model to investigate the factors that influence the willingness of festival participants to use apps. By adopting situational involvement-related theories, the current study aims to explore the relationship between emotional reactions, the situational involvement of users of official festival apps, and users’ overall satisfaction with the festival, thus bridging the gap between the use of official apps and users’ experience satisfaction with the festival.

Disclosure statement

No potential conflict of interest was reported by the authors.

Supplementary material

Supplemental data for this article can be accessed here.

Additional information

Funding

The author(s) received financial support for the research from the Macau Foundation: MF1925.

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