Examining the sensory impressions, value perception, and behavioral responses of tourists: the case of floating markets in Thailand

ABSTRACT

This study investigates the relationship between sensory impressions and perceived value in explaining the behavior of floating market tourists. It also explores whether the effects of sensory elements and perceived value on the behavioral responses of tourists differ among the three stages of destination development. Integrated generalized structured component analysis and multigroup analysis are performed to verify the conceptual model. The findings of this work enhance the understanding of the floating market, which is a popular tourist destination worldwide. Based on these findings, theoretical and practical implications are presented from the perspective of tourist sensory experience.

KEYWORDS:

• Sensory impressions
• value perception
• behavioral responses
• advocacy
• revisit intention
• floating market
• destination life cycle
• Integrated Generalized Structured Component Analysis (IGSCA)

Highlights

• The concept of sensory impressions in the setting of floating market destinations was adopted.

• Integrated generalized structured component analysis was used to investigate the relationships among sensory impressions, perceived value, advocacy, and revisit intention.

• Destination life cycle was identified as a significant moderator in the interplay of constructs.

• This study offers an enhanced understanding of sensory experiences from the perspective of floating market tourists.

Disclosure statement

No potential conflict of interest was reported by the author(s).