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Research Article

Exploring travel envy and social return in domestic travel: a cross-generational analysis

ORCID Icon, ORCID Icon & ORCID Icon
Pages 58-72 | Received 22 Jul 2021, Accepted 16 Feb 2022, Published online: 14 Mar 2022
 

ABSTRACT

This study examines tourists’ envy and social return from engaging in domestic travel among Millennials and Baby Boomers. A conceptual framework is developed, grounded by social comparison theory. Using a quantitative research design, an online survey instrument was used to collect data. Results reveal that the relationship between social comparison and travel envy, self-presentation and travel envy, and tourism xenophilia and domestic travel behaviour is stronger for Millennials. However, the relationship between domestic travel behaviour and social return relationship is stronger for Baby Boomers. The findings contribute to the under-researched area of domestic tourism during an unprecedented global pandemic.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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