What makes integrated resort attractive? Exploring the role of experience encounter elements

ABSTRACT

Given that little is known about how the experience encounter elements affect experience value and ultimately visitors’ attractiveness perception. This study constructs and tests a framework in this vein by using a set of data (513 respondents) collected in Macao. Results from PLS-SEM revealed that experience encounter elements have significant influences on attractiveness perception via the mediating effects of experience value. The R² and Q² values indicate that the structural model is acceptable and has good predictive accuracy. This study sheds light on exploring experience encounter framework in the tourism and hospitality context for theoretical researchers and practitioners.

KEYWORDS:

• Integrated resorts
• experience encounter
• attractiveness perception
• experience value
• experiential marketing
• service encounter
• casino

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the Macao Polytechnic University Research Fund (Grant No. RP/CJT-04/2021)