![Sample our Sports and Leisure journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5949/TOC-Subject-Sample-2021-Sports-Leisure.jpg"})
ABSTRACT
Tourism live streaming (TLS) has experienced a surge in popularity; however, impulsive travel intention in this context has received limited scholarly attention. Based on the stimulus – organism–response (SOR) framework and presence, this research explores impulsive travel intention in TLS. Adopting WeChat to spread our survey, we analyzed 348 valid questionnaires from TLS viewers in China. Our research reveals that TLS features positively impact physical and social presence, subsequently affecting flow experience and trust, and ultimately boosting impulsive travel intentions. The findings provide theoretical insights and practical implications for online travel agencies, scenic area managers, and travel streamers.
Ethical Statement
Our study did not involve human clinical trials or animal experiments. The participants were all adults who were not in vulnerable groups. Also, this study did not involve any sensitive topics (sexual behavior, illegal activities, racial biases, etc.) that may have made the participants feel uncomfortable or may have been physically or mentally stressful. There was no deception or withholding of information from the participants. There was no access to data by individuals or organizations other than the investigators. This study did not have any conflicts of interest. For the above reasons, this study was judged to be in accordance with institutional requirements, and hence, exempted from ethical approval. Verbal informed consent from the participants was obtained prior to the study and the process of consent was approved by the Institutional Review Board.
Disclosure statement
The authors report no conflicts of interest in this work.