![Sample our Health and Social Care journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5938/TOC-Subject-Sample-2021-Health-Social-Care.jpg"})
Abstract
Elicitation interviews and focus groups were used to develop and assess a video designed to motivate women to seek regular mammography. “Let's Talk About It” is a 13 minute video targeted to low income women. This video is currently being tested as part of a multifaceted intervention program to promote mammography screening in an inner city hospital. The video is built on the format of a “talk show.” Three panelists explain why they have not had a mammogram, and members of the studio audience counter their beliefs and arguments. A member of the studio audience is followed as she goes through the process of having her first mammogram. Finally, a physician answers audience questions about mammography. In this article, we describe the various qualitative methods used to guide development of this video and to assess its relevancy.