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Abstract
The one-year pilot study examined the effectiveness of a wellness program in a dispersed group of non-facility based sales personnel. The program was designed using the PRECEDE model. Ninety-four sales personnel of a Fortune 200 manufacturing company (Mean Age = 43.9±8.6) participated in two Biometric screenings and Health Evaluation Questionnaires completed one year apart. Knowledge and skills of participants were addressed by using an expanded health risk appraisal (HEQ) with feedback, clinical screens, health education literature, conference seminars, and workshops at sales meetings. The health promotion program was shown to produce small, but significant changes in specific health behaviors. Repeated measures MANOVAs found significant improvements at follow up for Driving and Drinking and High Fat Servings/week. Concurrent organizational downsizing and reorganization may have offset some of the potential program benefits. Although not all factors can be influenced or anticipated, clearly identifying the specific predisposing, reinforcing, and enabling factors of the target population and satisfactorily addressing them greatly improves the likelihood of employees making successful lifestyle changes.