Substance Abuse Prevention Public Service Announcement Contest: A Collaboration among Media, School Districts, and Prevention Teams

Abstract

Through the collaborative efforts of media, schools, and a substance abuse prevention coalition, an antidrug public service announcement (PSA) contest for area students was developed to increase student awareness of substance abuse dangers. Because of the success of the coalition, and in particular the PSA contest, the governor of the state of Missouri recognized the coalition through a signing and reading of a gubernatorial proclamation acknowledging the benefits of the annual event.