Student Perceptions of Alcohol Promotion on Campus

Abstract

The reduction or elimination of alcohol promotions and sponsorship on college campuses recently has been promoted as an important alcohol prevention strategy. However, there has been relatively little research exploring this area. The present study therefore examines student perceptions of alcohol promotion at a large university in the southwestern United States. Using survey data, this study found that students differed in their perceptions of alcohol promotion based on their drinking patterns. Implications of these findings and suggestions for future research are discussed.