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Original Articles

Attitude change as a function of degree and type of interpersonal similarity and message type

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Pages 218-232 | Published online: 06 Jun 2009
 

Notes

Mr. King (Ph.D., University of Southern California, 1971) is Assistant Professor of Speech at San Diego State University, and Mr. Sereno (Ph.D., University of Washington, 1964) is Associate Professor of Speech Communication at the University of Southern California.

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