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In critiquing the sexually loaded metaphors in James Paradis' analysis of the problem of expert knowledge in technical operator's manuals, this essay demonstrates how professional discourse formally embodies images of violence and domination that may also interfere with the responsible control of a dangerous technology. Describing the relationship between logos and ethos in professional discourse, this essay demonstrates how a feminist perspective can help technical communicators understand the pragmatic consequences of unarticulated sexual codes in scientific and technical discourse.
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