Promotion of Electronic Resources in Academic Libraries on a Minimal Budget

ABSTRACT

E-resources are now an integral part of the collections in academic libraries. Librarians are under pressure to justify the investment through evidence of usage. Consequently, librarians have realized that they must aggressively market and create awareness. Marketing, however, costs money. In many libraries, the allocation of funds for marketing has been overlooked. Many librarians have created promotional activities at a minimal cost to the library.

KEYWORDS:

• Electronic resources
• marketing and promotion
• partnership
• promotional activities
• electronic information resources usage
• peer trainers’ programmes