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ABSTRACT
Despite the fact that the number of online services for entertainment, such as online games, online karaoke singing, etc., has increased, clarification of the impact of social escapism, reflecting users’ social compensation needs, in acceptance of online entertainment services is still lacking. Data from 217 online karaoke television users were gathered and analyzed using structure equation modeling. The empirical results showed that perceived enjoyment helped users’ social escapism and provided a psychological basis.
Additional information
Notes on contributors
Hsiu-Ju Chen
Hsiu-Ju Chen is an Associate Professor of Information Management at I-Shou University. She has published articles in professional journals, such as Computers & Education. Her current research interests include e-learning, information systems adoption, services in electronic commerce, and human computer interaction.
Jhih-Ting Lu
Jhih-Ting Lu graduated from Information Management at I-Shou University, and has finished his civic military service for obligation. His works have been published in conference proceedings.