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Original Articles

The Influence of Green IS Practices on Competitive Advantage: Mediation Role of Green Innovation Performance

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ABSTRACT

This article explores the effect of Green information systems (Green IS) practices on Green innovations and how corporations gain competitive advantages through better performance of Green innovations (both process and product). Results based on IT firms in India indicate that Green innovation performance mediates the effect between Green IS and competitive advantage. This could imply the potential of Green IS moving beyond environmental benefits to include innovation and a chance to attain competitive advantage.

Additional information

Notes on contributors

Krishnadas Nanath

Krishnadas Nanath is a faculty in Department of Computer Engineering and Informatics at Middlesex University Dubai. He works in the areas of Green IT, data analytics, and cloud computing. He received his PhD from Indian Institute of Management Kozhikode (IIM K), and his research was in the area of Green IT and cloud computing. He graduated in Computer Science Engineering and had successful professional experiences with Microsoft Research and Honeywell. He is also the lead corporate trainer of data analytics and cloud computing.

Radhakrishna R. Pillai

Radhakrishna R. Pillai is currently a Professor in the IT and Systems Area at IIM Kozhikode. His research interests include information communication technologies and their social impact and spirituality in management, as well as specific areas including Green and sustainable computing, ethics in IT, etc. He graduated in Electronics and Communication Engineering with Gold Medal from the University of Kerala (1987) and received the M.E. and PhD degrees from the Indian Institute of Science, Bangalore (1989–1993). Subsequently, he carried out R&D activities at Tata Elxsi (India) Ltd. (1993–1995), and at the Institute for Infocomm Research, Singapore (1995–2001).

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