Acceptance of Corporate Blogs for Collaboration and Knowledge Sharing

ABSTRACT

This study investigates employees’ acceptance of corporate Web 2.0 applications for collaboration and knowledge sharing. Results show that altruism, managerial support, and perceived usefulness are good predictors of the intention to use corporate blogs as tools for collaboration and knowledge sharing. The study further explores differences between employees from companies with low and high adoption rates, and uses prediction-oriented segmentation to unveil two different paths to adoption of Web 2.0 collaborative tools in companies.

KEYWORDS:

• Collaboration
• corporate blogs
• knowledge sharing
• TAM
• technology acceptance
• Web 2.0

Additional information

Notes on contributors

Santiago Iglesias-Pradas

Santiago Iglesias-Pradas has his MSc and PhD in Telecommunication Engineering and MBA by Universidad Politécnica de Madrid (UPM). He is an associate professor in Economics and Information Systems at the Business Administration Department of the UPM. Santiago is a member of the “Innovation, Industrial Property and Technology Policy” research group at the UPM. He is author of articles about interactions between IT and organizations in international journals and conferences.

Ángel Hernández-García

Ángel Hernández-García has an MSc in Telecommunication Engineering, Master SAP in Integrated Information Systems, and PhD in Information Systems by Universidad Politécnica de Madrid. Ángel is an assistant professor at the School of Telecommunication Engineering (UPM). Ángel focuses his research on e-commerce, information systems adoption, and learning analytics. Ángel has been guest editor of—and has published research papers in—international journals. He also has been a chair in different international conferences and is a reviewer for leading journals in the fields of technology enhanced learning, information systems, and business.

Pedro Fernández-Cardador

Pedro Fernández-Cardador is a Technical Telecommunication Engineer (Electronic Equipment) by Universidad Politécnica de Madrid (UPM), BSc in Physical Sciences (Industrial Physics) by Universidad Nacional de Educación a Distancia (UNED), MSc in Communications, Networks, and Content Management by UNED, and PhD in Economics and Innovation Management by UPM. Pedro has a strong professional background on deployment and implementation of ICT-based systems for intra- and inter-organizational communication as Head of Telecom Services (EADS CASA), Head of Architecture Network, Communication and Collaboration, Front-Office and Head of Unified Communications Services (Airbus Military), and IT Country Manager Spain at Airbus Group.