Contribution and consumption of content in enterprise social media

ABSTRACT

While many enterprises adopt social media to foster collaboration and communication between employees, the question remains whether individual employees adopt it and if so, how they use it. In this study, we distinguish the two major types of use to account for active and passive of social media usage: content contribution and content consumption. Both types of use are modeled as dependent variables in an adapted technology adoption model and tested in a field study.

KEYWORDS:

• Enterprise social media
• technology acceptance
• content contribution
• content consumption

Additional information

Notes on contributors

Tobias H. Engler

Tobias H. Engler received his doctoral degree in business administration from University of Marburg where he is a member of the research group Information Systems. Before receiving his PhD, he was visiting scholar at Georgia State in Atlanta and Tongji University in Shanghai. His research on the use of social media in enterprises for collaboration, communication and knowledge management was published in various international journals such as Information Processing and Management and Journal of Retailing & Consumer Services as well as proceedings of conferences such as ECIS.

Paul Alpar

Paul Alpar is Professor of MIS at Philipps-Universität Marburg, School of Business and Economics. He has been a faculty member at University of Illinois, Chicago, and a Visiting Scholar at the universities of Frankfurt/M, Germany; New Mexico, Albuquerque; Tel-Aviv, Israel; California, Berkeley; Georgia State, Atlanta, and VGU, Vietnam. He has published in Journal of MIS, Decision Support Systems, Journal of Organizational Computing, Int. Journal of Electronic Commerce, IEEE Transactions on Engineering Management, Information and Management, Int. Journal of Research in Marketing, Journal of Productivity Analysis, and many other journals. He is also (co-)author of five books on IS issues (in German).