A Hybrid SEM-Neural Network Model for Predicting Determinants of Mobile Payment Services

ABSTRACT

This study develops a new research model to understand and predict the key determinants influencing the adoption of mobile payment services in a Middle Eastern country, Oman. The research model was tested using a hybrid structural equation modeling (SEM) and neural network (NN) modeling. The findings suggest valuable insights into the mobile payment service providers in the development of an appropriate and effective strategy to raise the number of new consumers in Oman.

KEYWORDS:

• Mobile-payment
• technology acceptance
• behavioral intention
• neural network
• Oman

Additional information

Notes on contributors

Sujeet Kumar Sharma

Sujeet Kumar Sharmaa is an Associate Professor in the ‘Management Information Systems Area’ at Indian Institute of Management (IIM) Tiruchirappalli, India. Prior to joining IIM, he worked with Sultan Qaboos University, Oman. His research articles have appeared in well-known refereed international journals including International Journal of Information Management, Government Information Quarterly, Computers in Human Behavior, Measurement, Information Systems Frontiers, Education and Information Technology, Behavior and Information Technology, and Interactive Learning Environments, among others. He is serving as the Editor-in Chief of the journal “International Journal of Business and Data Analytics” published by Inderscience, Switzerland.

Himanshu Sharma

Himanshu Sharmab is a Lecturer in Information Technology Department at Nizwa College of Technology, Ministry of Manpower, Oman. His current research interests are in information and communication technologies, e-learning technologies and user acceptance behaviour. His recent research papers focused on users’ intention to adopt social media technologies in the context of developing countries. His research has been published in Computers in Human Behavior, Journal of International Education in Business and in Review of Business and Technology Research journals.

Yogesh K. Dwivedi

Yogesh K. Dwivedic is a Professor of Digital Marketing and Innovation, Dean of Academic Leadership (REF Environment), and Director of the Emerging Markets Research Centre (EMaRC) in the School of Management at Swansea University, Wales, UK. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging ICT-based applications, electronic/digital government, and digital marketing particularly in the context of emerging markets. He has published more than 250 articles in a range of leading academic journals and conferences. More information about Professor Dwivedi can be found at: http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/