Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain

ABSTRACT

Peer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action, extended with additional mobile payment constructs identified in the literature review. The results show that usefulness, subjective norms, and personal innovativeness have a particularly strong, direct influence on intention to use.

KEYWORDS:

• Mobile payment
• p2p
• intention to use

Acknowledgments

The authors would like to thank the support provided by the Spanish Ministry of Science, Innovation and Universities, National R&D&I Plan and FEDER (B-SEJ-209-UGR18).

Additional information

Notes on contributors

Francisco Liébana-Cabanillas

Francisco Liébana-Cabanillas (PhD) is an Associate Professor of Marketing and Market Research at the University of Granada (Spain). His main area of research and interest in the field is the effectiveness of mobile and online banking, Internet consumer Behavior, e-banking acceptance, social media and tourism. He has published articles on these topics in various academic journals, such as International Journal of Information Management, Tourism Management, Computers in Human Behavior, Expert Systems with Applications, Industrial Management & Data Systems, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change among others, as well as in national and international conferences.

Sebastian Molinillo

Sebastian Molinillo (PhD) is an Associate Professor of Marketing at the University of Malaga (Spain). His key research interests lie in consumer behaviour, internet and technology adoption. His work has been published in journals such as Journal of Business Research, Tourism Management, International Journal of Contemporary Hospitality Management, Technological Forecasting & Social Change, Computers in Human Behavior, Industrial Management & Data Systems, Electronic Commerce Research and Applications, Journal of Retailing and Consumer Services, among others. He was appointed a visiting research fellow at Oxford Brookes University, University of Reading, University of Greenwich, and University of Portsmouth.

Arnold Japutra

Arnold Japutra (PhD) is a senior lecturer in marketing in the Business School at the University of Western Australia. His research interests include brand management, relationship marketing, consumer psychology and consumer behaviour. His work has been published in many journals such as Journal of Business Research, European Journal of Marketing, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Current Issues in Tourism, Tourism Management Perspectives, Journal of Destination Marketing and Management, among others.