Abstract
The purpose of this paper is to present a hierarchy of progressive IT maturity using Maslow's Hierarchy of Needs as a metaphor for articulating the increasing value that can be derived by the application of Information Technology within competitive organizations. The authors refer to this maturity model as the IT Value Hierarchy. Each level of the IT Value Hierarchy is described using examples and comparisons to Maslow's Hierarchy. The model can be used by IT executives as a framework for better explaining and discussing the value of increasingly sophisticated Information Technology use within the enterprise.