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COMMUNICATIONS MANAGEMENT

THE COMMUNICATIONS NETWORK GAME

Pages 51-53 | Published online: 05 Feb 2007
 

Abstract

Communications managers for widespread corporations have a unique opportunity: to play a multimillion dollar game against some of the world's largest and most innovative institutions—and win. This column explains how.

Additional information

Notes on contributors

Dean Gillette

DEAN CILLETTE is professor of information science at the Claremont Craduate School,Claremont CA.HE was previously an execution director at AT&T Bell Laboratories.

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