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Abstract

IS professionals can only dream of the days when technical brilliance alone was enough to ensure a successful career. Now business acumen and a strong understanding of customer expectations are vital to long-term career survival. Based on their study of 75 experienced IS professionals, the authors present guidelines for fostering the development of customer-oriented IS professionals.

Additional information

Notes on contributors

Clinton O. Longenecker

CLINTON O. LONGENECKER is Stranahan Distinguished Professor of Management

Jack L. Simonetti

JACK L. SIMONETTI is professor of management in the Graduate school of Management of the University of Toledo in Toldedo OH.

Mark Mulias

MARK MULIAS is information technology at the Aeroquip Corp. in Marmee OH.

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