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Abstract

The growth of end-user computing and increased service options available to users maximize the importance of well-managed user relations. Team building, a method of changing people's attitudes and behavior, helps IS managers earn users’ trust and generate the enthusiasm necessary to complete projects successfully.

Additional information

Notes on contributors

Raghu Nath

RAGHU NATH is a professor in the Graduate School of Buisness of the University of Pittsburgh.

Albert L. Lederer

ALBERT L. LEDERER is professor of MIS and Ashland Oil Research Fellow in the College of Business and Economics of the University of Kentucky in Lexington.

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