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GETTING ON BOARD THE INTERNET

Capitalizing on Electronic Commerce

The Role of the Internet in Electronic Markets

Pages 15-24 | Published online: 06 Feb 2007
 

Abstract

Electronic markets are rapidly emerging alongside interorganizational systems as a vehicle for electronic commerce. This article helps managers evaluate the business potential of electronic markets and the characteristics that make the Internet a highly visible forum for such markets. Principles followed by firms already capitalizing on the Internet's electronic market potential are outlined.

Additional information

Notes on contributors

James A. Senn

JAMES A. SENN is director of the Information Technology Management Group (ITEC) at Georgia State University in Atlanta.

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