REINVENTING THROUGH REENGINEERING

Abstract

Reinventing through, reengineering targets traditional business practices to renew leadership and optimize an enterprise's competitive position and shareholder value. This article dispels the myths that have led to unsuccessful reengineering efforts, discusses the elevated role of information technology in the reengineering process, and presents a comprehensive reengineering work plan for achieving a true enterprisewide transformation.

Additional information

Notes on contributors

Michael A. Mische

MICHAEL A. MISCHE is a management consultant with the Synergy Consulting Group, inc., in Boalsburg PA.

Warren Bennis

WARREN BENNIS is Distinguished Professor Business Administration and founder of the Leadership Institute at the University of Southern California in Los Angeles. This article is adapted from the authors’ book. The 21st Century Organization: Reinventing Through Reengineering (San Diego: Pfeiffer & Co., 1995).