Developing Mature Internet Strategies

Abstract

Although the banking industry plays a central role in the world economy and has traditionally been an innovative user of information technology, banks are struggling to develop mature Internet strategies. A model used to analyze the type of Internet activities among a sample of banks as well as their level of sophistication and customization is useful not only for revealing unexploited opportunities in the banking sector but also for guiding the strategy-building process of organizations in other industries.

Additional information

Notes on contributors

Albert A. Angehrn

ALBERT A. ANGEHRN is the director of the Centre for Advanced Learning Technologies (CAL'l) of the European lnstitute of Business Administration (INSHAD∥ in Fontainebleou, France

Jens F. Meyer

JEANS MEYER is a research fellow at INSEAD/CALT and u faculty member of the Technical University in Worms, Germany.