IMPROVING COMMUNICATION WITH NONTECHNICIANS

Abstract

Tailoring one's comments to fit a nontechnician's preferred mode of expression and tying a proposal to the benchmarks senior executives commonly use to measure profitability are only some of the techniques presented for winning over nontechnical audiences.

Additional information

Notes on contributors

Morey Stettner

MOREY STEITNER an Arlington VA-based designer and leader of corporate seminars in communication skills, is the author of the Art of Winning Conversations (Upper Saddle River NJ: prentice Hall, 1995). He can be reached at (703) 237–2798.