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Political Communication Volume 24, 2007 - Issue 4
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Book Review

In Defense of Negativity: Attack Ads in Presidential Campaigns, by John G. Geer
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work, by Ted Brader

Chicago: University of Chicago Press, 2006. 201 pp. $47.50 cloth; $19.00 paper Chicago: University of Chicago Press, 2005. 280 pp. $60.00 cloth; $24.00 paper

Lynn Vavreck University of California, Los Angeles, USACorrespondence[email protected]
Pages 450-452 | Published online: 06 Dec 2007
 
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