From Insurgency to Re-Branding

Abstract

The increasingly sophisticated field of visitor studies, audience research, and evaluation, the growing professionalism of museum education training and practice, and the advocacy role of Journal of Museum Education and other publications has transformed the museum landscape. So, too, have dramatic changes in technology and in the larger culture. But where has that transformation taken us and what is next? Too early to say, perhaps, but there is ample cause for concern about whether museum educators will retain their agency in what lies ahead.