ABSTRACT
Social media has the potential to reach farm families to educate them about health and safety for children. It offers advantages over traditional approaches because of the shorter time between creation and distribution and because of the greater reach and engagement possible. Recommendations are provided for how government agencies and the private sector can learn about and use social media to promote health and safety for children as a supplement to traditional approaches.
Acknowledgments
The author expresses her gratitude to Susan Scavo Gallagher for asking the author to work on this fascinating project and for her valuable feedback.