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ABSTRACT
Objectives
To address the perception among farmers of lack of appreciation and being devalued by the non-farming public.
Methods
Oral history interviews were conducted to gather farmers’ viewpoints of what the non-farming public needs to know about their occupation.
Results
The creation of a public awareness campaign utilizing interview data, including canvas bags, information cards, and a website.
Conclusion
The public awareness campaign provides the non-farming public with opportunities to learn about the lives of farmers and their contributions to society.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Funding
This project is one component of a statewide initiative titled Raising Hope: Supporting Healthy Lives on Kentucky Farms, funded by the Kentucky Legislature and administrated by the Kentucky Department of Agriculture.