The Difficulties and Possibilities of Cross-Cultural Communication: A Case Study of the Global Development of the Confucius Institutes

Abstract

Cultural communication is rooted in fusion: multicultural fusion requires that incoming cultures participate in various cultural activities at their place of arrival, such as cementing collaboration with local universities, reinforcing cooperation with local social groups, and strengthening collaboration with civil forces and local governments, and so on, thus allowing the incoming culture to become an important component of the local cultural milieu. The successes and difficulties that the Confucius Institutes have encountered in the course of their establishment can serve as illustrative examples of this process.

Keywords:

• Confucius Institutes
• cross-cultural communication
• cultural fusion

Notes

Cited in: Jessica Shepherd, “Not a Propaganda Tool,” The Guardian, November 6, 2007 https://www.theguardian.com/education/2007/nov/06/highereducation.internationaleducationnews (accessed September 2, 2016).

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Shen, L. Riben Kongzi Xueyuan de xianzhuang ji zhanwang, 27.

Zhang, X. Niulunbao-aierlangen Kongzi Xueyuan jiben tedian jiqi mianlin de zhuyao wenti tanxi, 89.

Additional information

Notes on contributors

Lei Qili

Lei Qili is a professor and assistant director of the School of Communication at East China Normal University, as well as a research fellow at the Institute of Modern Chinese Thought and Culture at East China Normal University.

Chang Dong

Chang Dong master’s student in the School of Communication at East China Normal University.