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Abstract
This study examines the use of dialogic components of Fortune 500 company Web site press rooms. A content analysis of all Fortune 500 company press sites examined site content. Results showed that corporations have increased their Web presence, and that dialogic components on the Web are improving for journalists’ use. This study also suggests that operationalized elements of dialogic theory as it applies to the Web should be continually revisited as technology develops.
Notes
*Percentage among the Web sites that had this function (e.g., of the 296 Web sites that had streaming video, 19% of them were in manufacturing Web sites).
**Percentage among Web sites within the industry (e.g., 63% of manufacturing Web sites had streaming video).
*Percentage among the Web sites that had this function (e.g., of the 458 Web sites that had links to SEC documents, 18% of them were in manufacturing Web sites).
**Percentage among Web sites within the industry (e.g., 91% of manufacturing Web sites had links to SEC documents).
*Percentage among the Web sites that had this function (e.g., of the 325 Web sites that had updated press releases within the last 7 to 10 days, 17% of them were in manufacturing Web sites).
**Percentage among Web sites within the industry (e.g., 61% of manufacturing Web sites had updated press releases within the last 7 to 10 days).
