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ARTICLES

The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009

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Pages 409-434 | Published online: 01 Nov 2012
 

Abstract

This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009.Footnote 1 This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.

1Please see the appendix for a bibliography of the 115 articles studied.

Notes

1Please see the appendix for a bibliography of the 115 articles studied.

2The other three analyzed journals were Journalism Quarterly, which became Journalism & Mass Communication Quarterly after 1994; Public Relations Research & Education; and Public Relations Research Annual, which became Journal of Public Relations Research after 1992.

3The study analyzed the following journals: Public Relations Review; Journal of Public Relations Research; and Public Relations Research Annual, which became Journal of Public Relations Research after 1992.

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