Abstract
This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009.Footnote 1 This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.
1Please see the appendix for a bibliography of the 115 articles studied.
Notes
1Please see the appendix for a bibliography of the 115 articles studied.
2The other three analyzed journals were Journalism Quarterly, which became Journalism & Mass Communication Quarterly after 1994; Public Relations Research & Education; and Public Relations Research Annual, which became Journal of Public Relations Research after 1992.
3The study analyzed the following journals: Public Relations Review; Journal of Public Relations Research; and Public Relations Research Annual, which became Journal of Public Relations Research after 1992.