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Original Articles

Turning the Tables of Analysis in Intercultural Communication Research: Studying the Facework Strategies Used by "Anonymous" European American Reviewers

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Pages 1-14 | Published online: 10 Nov 2010
 

Abstract

The explicit purpose of this study was to examine facework strategies of anonymous European American reviewers of work focusing on culture and communication. Specifically, 10 editorial reviews that included comments of self-designations were analyzed as a valuable lens into a process that is at the heart of scholarly production in the field of communication. The analysis, which used Face Negotiation Theory as a framework, revealed instances of reviewers exhibiting strategies that could be categorized in the following 4 domains: (a) face-restoration, (b) face-saving, (c) face-assertion, and (d) face-giving.

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