#Migente: Latinx Twitter’s Reaction to the Super Bowl LIV Halftime Performance

Abstract

Previous studies examine the theory of network counterpublics on social media within the scope of marginalized communities like the trans community or Black Twitter. Furthermore, LatCrit theorists describe an urgent need to include and examine Latinx communities and their interactions. This study furthers these conversations and focuses on Latinx communities by examining Latinx Twitter’s response to the Super Bowl LIV halftime performance. Using Crimson Hexagon, we analyzed 6,056 tweets and found that conversations within Latinx counterpublics were positive. Latinx community members expressed pride and excitement throughout their discussions about the performance. In contrast, other groups responded with disgust and outrage. Feelings of anger among some groups reveal that racial tensions are still present on social media. Findings show that while Latinx users are often greatly divided, the Super Bowl LIV halftime performance brought together a diverse group of people that struggle to come together as a united community, #migente. These findings also fall in line with previous studies showing that marginalized communities create spaces on Twitter to fight against racial issues, legitimize their experiences, and connect with others. This study helps fill in the research and knowledge gap on Latinx communities and their experiences on social media. These findings help diversify the literature on social media experiences among people of color and contribute helpful insight on one of the largest minority groups in the United States.

Keywords:

• Counterpublics
• Crimson Hexagon
• Latinx Twitter
• Super Bowl
• Twitter

Acknowledgments

We would like to thank Dr. Lance Porter for his helpful guidance throughout this study. We would also like to thank Dr. Ruth Moon Mari and Dr. David Stamps for their help and encouragement.