Indigenous resources in a Ghanaian town: Potential for health education

Abstract

This article is based on fieldwork that sought to determine the extent and variety of indigenous communication resources in one town in Ghana, West Africa. A partial inventory is presented of those resources—local drumming and singing groups, ritual performances, and proverbs—that are credible, employ the local idiom, and are generally accessible and participatory. Suggestions are made as to how these resources might be incorporated into community and social development, including health education. Factors inhibiting the mobilization of such resources are also reported.

Key Terms:

• Traditional media
• indigenous media
• health communication
• development communication
• Ghana