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Abstract
While it has been suggested that the number of determinant attributes which characterize an innovation may influence the external information search associated with the product, the matter has not been empirically addressed. This proposition is examined through a framework which compares the search behavior associated with innovations distinguished by the number of determinant attributes. The findings suggest the attribute structure of health care innovations systematically influences the elderly’s information search.
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Notes on contributors
H. David Strutton
David Strutton is the Acadiana Bottling Professor of marketing at the University of Southwestern Louisiana. He received his Ph.D. in Marketing from the University of Mississippi. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Personal Selling & Sales Management, and Journal of Macromarketing, among other business journals.
James R. Lumpkin
James R. Lumpkin is the Gene Brauns Professor of marketing at the University of Southwestern Louisiana. He received his doctorate in marketing from the University of Arkansas. His research has recently appeared in the Journal of Academy of Marketing Science, Journal of Advertising Research, Journal of Advertising, Journal of Personal Selling & Sales Management, and The Gerontologist, among other business and marketing journals.