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Abstract
The influence of several covariates on golf course choice behavior are investigated using a discrete-time hazard model. This model is able to predict whether an individual will playa new golf course (probability) and, if so, when in terms of weeks after the course opens for play (timing). Results suggest that choice behavior is a function of the golfer’s handicap, the academic standing of the golfer, the number of rounds played per month, and the innovativeness of the golfer
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Notes on contributors
Michael D. Richard
Michael D. Richard (Ph.D., University of Alabama) has passed away since the acceptance of this article. He was an associate professor at Mississippi State University with an excellent publishing record which included journals such as Journal of Services Marketing and Journal of Business Research.
Kaushik Mitra
Kaaushik Mitra (Doctoral candidate, Mississippi State University). He has published in journals such as The Journal of Services Marketing and several national proceedings. His main research interest is in the area of services marketing and marketing models.
Dave McMahon
Dave McMahon (Doctoral candidate, Mississippi State University) is an assistant to the Professional Golf Management Program. In addition to teaching the capstone course for the PGM program, Mr. McMahon was the golf instructor at Pepperdine University for nine years. He also has extensive experience in the establishment and operation of retail golf facilities.