Dogmatism and Internet Usage by University Students: Are Dogmatics Late Adopters?

Abstract

Dogmatism is one of several personality traits that has been quite useful in differentiating between consumer innovators and noninnovators. This study examined the characteristics of Internet users and nonusers, and innovators and noninnovators in regard to their scores on the dogmatism scale. Contrary to expectations, the dogmatism scores of 425 students completing questionnaires were not able to distinguish between the groups studied.

Additional information

Notes on contributors

Timothy H. Reisenwitz

Timothy H Reisenwitz is a doctoral student in marketing at the James J. Nance College of Business Administration, Cleveland State University. He holds an MBA from the University of Scranton, Scranton, PA, and has publications in Journal of Pharmaceutical Marketing and Management, Journal of Ambulatory Care Marketing, and Health Marketing Quarterly. He has taught at Huntingdon College in Montgomery, Alabama, and the University of Southern Mississippi in Hattiesburg, Mississippi.

Bob D. Cutler

Bob D. Cutler (Ph.D., University of North Texas) is an associate professor in the Department of Marketing, James J. Nance College of Business Administration, Cleveland State University. Dr. Cutler has over 20 publications, including articles in Journal of Advertising Research, Journal of Advertising, Journal of Business Research, International Marketing Review, European Journal of Marketing, and others.