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Abstract
The 2015 announcement of the Precision Medicine Initiative (PMI) galvanized and energized efforts to reconsider medical practice through tailoring of prevention and treatment recommendations based on genetics, environment, and lifestyle. Numerous disciplines contributed white papers identifying challenges associated with PMI and calling for discipline-specific research that might provide solutions to such challenges. Throughout these white papers, the prominence of communication in achieving the PMI’s goals is obviously apparent. In this article, we highlight opportunities for communication scholars’ contributions to the PMI based on challenges identified in white papers from other disciplines and work already conducted by research teams in the field of communication.
Acknowledgment
We thank the organizers of the 2016 Kentucky Conference on Health Communication for providing a forum to begin exploring and discussing the ideas put forth in this manuscript.
Funding
This publication was supported by the University of Florida Clinical and Translational Science Institute, which is supported in part by the NIH National Center for Advancing Translational Sciences under award number UL1TR001427. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.
