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Abstract
Editor's Note: This original article is highlighted at the beginning of Volume 2 in an effort to challenge those in health, medicine and communication fields to question assumptions and offer empirical, ethical and reasoned arguments for heuristic, ontologic, and epistomologic value. This article was successful in initial peer review with three editorial board members in agreement. The editor welcomes responses in written format to appear in future issues. Please submit responses by mail to Journal of Health Communication, 100 Beacon Street, Boston, MA 02116, USA, or E-mail: JHC@ Emerson.edu.