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Original Articles

Advancing the Role of Participatory Communication in the Diffusion of Cancer Screening among Hispanics

Pages 31-36 | Published online: 29 Oct 2010
 

Abstract

Based on previously demonstrated methods, a cancer prevention program combining media and interpersonal communication was conducted in a Texas border city (Brownsville) in 1995-1996. To evaluate the program a quasi-experimental panel design study followed 107 women in a program site and 105 women in a comparison site from 1994 to 1996. Women in the program site reported an increase in levels of Pap screening adherence.

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