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Abstract
The usefulness of academic journal publications to real estate industry decision-makers (e.g., institutional investors, managers, appraisers, brokers, developers, economists, etc.) is discussed for the benefit of university researchers seeking promotion and tenure. Different perspectives, experience, and advice is offered by four highly respected real estate industry decision-makers on how to successfully undertake and publish useful applied research in academic journals such as the Journal of Real Estate Research. These people regularly use academic journal articles to do their industry jobs better, as well as to publish their own applied research in respected academic journals. They also cite examples of applied research published in highly respected academic journals that they have found useful in their work. In addition, specific opportunities are discussed and suggestions made for university researchers wishing to participate in applied research publishable in quality academic journals respected by university tenure and promotion committees.