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Abstract
This paper, based on a survey of 133 graduate real estate students in Hong Kong, identifies the key elements of a successful graduate real estate program. The results indicate that the essential need of any graduate real estate program is to provide high quality real estate education that fosters the development of relevant professional industry experience and good communication and interactive skills. The respondents prefer instructors with practical industry experience and curriculums that are more industry-oriented and that focus on up-to-date know-how and developments in the field. In addition, the high priority given to university reputation indicates that the two universities that offer real estate courses will be able to keep their position in the market in the immediate future. This implies that a new school would find it difficult to compete with established real estate schools.