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Abstract
The authors wanted to know the extent to which anglers were willing to make substitution decisions when constrained, and identify explanatory variables for substitution decisions. Anglers were asked if there were other outdoor recreation activities that would provide them with the same satisfaction and enjoyment they received from fishing. About 51% said yes. The most frequently identified substitutes were hunting and golf for males and camping and swimming for females. Logistic regression was used to determine the effects of hypothesized demographic and fishing participation variables on the binary yes/no response variable. Willingness to substitute was negatively related to age, positively related to years of education, and was greater for males than females. Willingness to substitute was negatively related to the importance placed on fishing and the importance placed on challenge-oriented experiences, and positively related to overall satisfaction with the activity. Odds ratio multipliers revealed that most significant variables had a weak to moderate effect on willingness to substitute.