Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas

Georges Adunlina McWhorter School of Pharmacy, Samford University, Birmingham, Alabama, USACorrespondence[email protected]

A. Christson A. Adedoyinb Department of Social Work, School of Public Health, Samford University, Birmingham, Alabama, USA

Oreoluwa O. Adedoyinc Shoreland Inc., Birmingham, Alabama, USA

Anuli Njokud Department Chair, Dental Hygiene and Public Health, Associate Professor of Public Health, Ferris State University, College of Health Professions, Big Rapids, Michigan, USA

Yemisi Bolade-Ogunfodune Centre for Social and Organizational Studies (CSOS), Leadership, Organizations and Behavior, Henley Business School, University of Reading, Reading, United Kingdom

Bolanle Bolajif Department of Epidemiology, School of Public Health, The University of Alabama at Birmingham, Birmingham, Alabama, USA

ABSTRACT

The commentary elucidates the importance of Protection Motivation Theory (PMT) as a theoretical framework to encourage the practice of social distancing in rural areas as the world grappled with the pandemic of COVID-19 outbreak.

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Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas

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Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas

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