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ABSTRACT
The purpose of this study is to investigate the effects of personal innovativeness and risk taking on online entrepreneurs’ satisfaction. Two types of online entrepreneurs (pure-play and click-and-mortar) are compared and contrasted. Specifically, our study investigates the effect of personal innovativeness and risk-taking propensity on the satisfaction of online entrepreneurs, and compares the similarities and differences among varying types of online entrepreneurs. A survey of online entrepreneurs conducted in Taiwan, a country characterized as good for small and medium enterprises entrepreneurship and as having substantial e-commerce development, indicates that personal general innovativeness has a significant positive effect on personal information technology innovativeness (the entrepreneur’s level of innovation regarding information technology), entrepreneurial satisfaction, and life satisfaction. Entrepreneurs’ life satisfaction also determined by their degrees of entrepreneurial satisfaction. Finally, risk-taking propensity significantly influences entrepreneurial satisfaction for pure-play entrepreneurs only. The results can be referenced by other countries in general, and Chinese regions in particular.
Funding
The authors thank the National Science Council of the Republic of China, Taiwan, for financially supporting this research under contract No. NSC 97-2410-H-025-011.
Additional information
Funding
Notes on contributors
Jiunn-Woei Lian
Jiunn-Woei Lian is an associate professor in the Department of Information Management at National Taichung University of Science and Technology. He received his PhD in Department of Information Management from the National Central University. His research interests include electronic commerce, electronic business, and IS applications. His research has appeared in such journals as Decision Support Systems, International Journal of Information Management, and Computers in Human Behavior.
David C. Yen
David C. Yen is a professor of MIS in the School of Economics and Business at SUNY-Oneonta. Professor Yen is active in research and has published books and articles that have appeared in the ACM Transaction on MIS, Decision Support Systems, Information & Management, Information Sciences, Communications of the ACM, Government Information Quarterly, The Information Society, Omega, the Journal of Organizational Computing and Electronic Commerce, and Communications of AIS among others. Professor Yen’s research interests include data communications, electronic/mobile commerce, database, and systems analysis and design.