Editorial: Emerging and Established Names and Types of E-Commerce and Video and Streaming Commerce

ABSTRACT

This paper investigates the changing nature of E-commerce, by examining some of its many emerging forms and investigating the extent of previous research in those variants. In addition, this paper traces the evolving use of some of those different terms over time. We use both Google Scholar and Google Trends to help investigate the extent to which different names and types of E-Commerce have been investigated and are being used. We find that there have been over one million research papers written on E-Commerce, and that research on E-Commerce seems to be evolving in different ways, with many new forms of E-Commerce emerging as important lines of research, including mobile, social, social media and other forms of commerce. Further, based on Google search data, it appears that video and streaming commerce will emerge as major streams of research.

KEYWORDS:

• E-commerce
• internet commerce
• mobile commerce
• video and streaming commerce
• Google Scholar
• Google Trends

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes