The Development and Management of Beach Resorts: Boracay Island, The Philippines

Abstract

This paper deals with questions of beach resort development processes and their management. Issues are discussed within the context of Boracay Island in the Philippines, which is a popular destination, but one that is at risk from uncontrolled growth. The framework for the analysis is an existing model, and comparisons between it and the case reveal similarities and divergences. Findings suggest the unique qualities of individual resorts arising from local and national circumstances, but indicate more general patterns and attendant challenges that have a wider applicability. Development models are also seen to be useful, despite their limitations.

Keywords:

• beach resorts
• Boracay Island
• the Philippines
• resort development
• tourism management

Additional information

Notes on contributors

Russell A. Smith

Now affiliated to Nanyang Business School, Nanyang Technological University, Singapore.