Human geography and branding in small destinations: a case study of Adıyaman

ABSTRACT

Human geography is a field based on the interaction between humankind and the geography it lives in. Within this interaction area, different variables exist such as social life, migration, and culture. Similarly, this interaction is vital in the context of destination and branding. In this study, the term “human geography” was examined specific to Adıyaman, which has a significant historical background. Despite this, Adıyaman cannot use its values in the branding process. Thus, Adıyaman tourism and branding were studied through face-to-face interviews. Depending on data, aspects of humankind–geography interaction were determined on a community level.

KEYWORDS:

• Human geography
• tourism development
• branding
• community
• culture
• social structure
• small destinations
• Turkey

Disclosure statement

No potential conflict of interest was reported by the authors.